After school workshops from first idea to first sale
Our curriculum is designed for middle and high school students, delivered by trained coaches, and anchored by a published student workbook.
CURRICULUM

OUR RESOURCES
Published Workbook & Curriculum
The Startup Stars Workbook turns the full program curriculum into an accessible guide students can use in workshops or on their own. From discovering a business idea to building a brand, setting prices, marketing a product, and preparing to sell, each section helps students apply what they learn directly to their own business. Designed around hands-on activities rather than traditional lectures, the workbook gives students the structure they need to move from an idea on paper to something they can actually launch.
PROGRAM OUTLINE
Workshop Modules
01
What is a business?
Understand what a business and an entrepreneur are, differentiate products from services, and get excited about business ideas.
03
Know Your Customer
Identify a target market and create a simple customer persona to represent who the business is selling to.
05
Track Your Costs
Understand basic startup costs, learn to track materials and expenses, and begin a real product budget.
07
Promotional Materials
Design flyers, business cards, and product directories to prepare a polished booth for the Marketplace.
02
Pick a Business Idea
Connect passions and skills to business ideas, generate 3–5 options, and define a Minimum Viable Product.
04
Create Your Logo & Brand
Develop a brand identity, explore how visuals and emotions connect, and design a logo and slogan.
06
Pricing for Profit
Calculate unit cost, practice pricing scenarios, and find the break-even point for a product.
08
Pitch Practice & Marketplace Day
Build a simple sales pitch, practice public speaking, and sell to real customers at the community Marketplace.